Facebook is now officially rolling out the new Explore Feed. This new feed is designed to help users discover a variety of content they may not otherwise have known about. The feed contains a mix of popular articles, videos and photos all customized for each Facebook user.
Images from Instagram
A Buzzsumo study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images.
This is particularly interesting, as often, cross posting from one platform to another results in less engagement (native Facebook video vs. embedding a YouTube video on Facebook, for example).
However, with Instagram being owned by Facebook, there could be some benefits for Facebook by making posts from Instagram more visible in the timeline.